Branding From the Other Side

Art Direction / Veronica Rogers

So much of branding requires deep digging. Navigating through questions such as who is your ideal client? And what is your ideal client passionate about? What are some core values that would resonate with your ideal client? Working through these questions for my own branding made me realize that I am used to being on the other side of the whole branding experience as the question-asker and information seeker, rather than the one having to do the digging and answering. Figuring out who you are, whether it be in business or in life, is no easy task. It takes commitment to do hard work and deep thinking. And most of all, it takes courage to be laid bare-- to put your heart and desires out there for all to see.

he more you are willing to dig and be vulnerable, the more your authentic, true brand will shine through. The more willing you are to stand out and be who exactly who you are unapologetically, the more people will connect to you and your story and the products and services you are trying to sell. My desire for this space is to share my process and thoughts on branding your business, while also allowing you into the behind the scenes of my own.

Do-Hee Kim

Do-Hee Kim, 544 28th Street, San Francisco, CA, 94131