HOTEL BRANDING: The Line Hotel DC

We teamed up with The Line Hotel DC- one of the newer hotels in the DC area- for a photoshoot to create content to promote and showcase their brand, and more specifically their Master Suite. One thing I absolutely love about The Line Hotel brand is that they are totally “outside the box” thinkers in the hotel world. The design is community oriented and thoughtful and they are incredibly inclusive in their response to design. They source all of their art from the local community in DC, they are extremely active in the local community and are dedicated to their restaurants and every component of the hotel and design to reflect the local community. It, therefore, creates a space that feels comfortable and reflective of the diversity of the clientele it draws in.

We were tasked to create a Lifestyle Story that aligned with the goals of the hotel, while also creatively displaying the space in a way that would draw in future consumers of the space. When coming up with the concept I asked myself questions like “what is my dream scenario utilitzing this space?”, “who is the clientele that would want to book this room?”. I broke down the story into a few components you will see below:

The overall story revolves around a newly engaged couple and how they would spend their time if they had 24 hours to spend and celebrate in The Line Hotel Master Suite.

Part I: A QUIET, SLOW MORNING

Part II: AN AFTERNOON SPENT LOUNGING

Part III: A CELEBRATION WITH FRIENDS

So whether it is a space, product, or person- we are masters of creating a relatable story through images to evoke emotion and desire. Ask yourself how we could potentially help draw out the best in your brand, knowing we are adept and skilled at creating within your brand standards and requirements.

As seen in Rue Magazine.

Photography: Judy Pak Studio

Creative Direction/Styling: Veronica Rogers

Flowers: Lori Tran

Hotel: The Line Hotel DC

Food: A Rake’s Progress

Hair & Make Up: Anna Breeding