Estee Lauder x Style Me Pretty

One of my final projects of 2018 consisted of a fun lifestyle shoot promoting Estee Lauder’s new fragrance, “Beautiful Belle”. We were hired as Creative Director and Stylist for this campaign and got to work alongside some of my favorite people. We built the story around ex-Bachelor contestant, Sharleen Joynt, and her charming husband of one year, Andy Levine (great choice, Sharleen— he is 100x nicer and more fun than Juan Pablo!) I was tasked to come up with three “moments” where we could share the fragrance. Our first “moment” was between Sharleen and her mom as they looked over year old wedding photos and reminisced about her big day.

Next, we took Sharleen & Andy to a cozy restaurant, The Osprey at 1Hotel Brooklyn Bridge, for a celebratory lunch where Andy thoughtfully gifted Sharleen with the new fragrance and some flowers.

Finally, we got them all dolled up and ready for a night out on the town in Brooklyn, swinging by our favorite spot to take photos in front of the Manhattan Bridge.

Here are a few more stills we took of the product to enhance the story. Such a fun and different experience working for a big brand like Estee Lauder! We loved the experience and hope for many more in our future.

As seen on Style Me Pretty

Photography: Judy Pak Studio

Creative Direction/Styling: Veronica Rogers

Hair & Make Up: Anna Breeding

Location: The Osprey, 1Hotel Brooklyn Bridge

Clothing Brands: Alexandra Grecco, ANTHOM, Sezane, Lele Sadoughi

Floral: B Floral