BEAUTY: Branding

We have worked with a number of brands, helping them create content that will propel them to the next level in their respective field. One of the ways we do this is through a deep dive assessment of their strengths, weaknesses, competitors, and pinpointing where they want to go with their business. We want a brand’s strengths to shine through and we see our role as helping give insight and direction to what they need to display to take their design to the next level. Working with Anna Breeding on creating make up and hair looks that would expand her editorial portfolio, while also showcasing a range of her skills, was our main goal for this brand shoot.

Photographer, Stephanie Williams, and I worked on putting together a list of the strongest looks that we could test on these four models. We had Anna start with a Clean Beauty/Natural look for each and we gradually worked our way up to bolder editorial looks.

To round out the beauty stories we were telling, we took a number of full body looks. This was one of my favorite shoots for a number of reasons- but one being that my friend Anna is so incredibly talented and I wanted to create a context for her to show off her mad skills- and two, creative direction for purely beauty looks is a new world for me- so getting to stretch myself creatively was amazing.