Working with Sophie Felts Floral Design, we were brought in to help refine their brand and assist their team in showcasing what was already very present in their business. Branding, done well, dives deep into the heart of the business and brings out what already exists in its best form and helps give understanding in how to showcase it to the world.
With Sophie Felts- we found a team of floral designers and enthusiasts deeply committed to 1. creating florals on a large scale for weddings and events, 2. providing fulfilling jobs that pay a salary for women, and 3. a team devoted to bringing joy to a world that needs it. Sophie Felts Floral Design, a year ago, had all of those characteristics at their core, but had a harder time understanding how to show that to the people they wanted to reach. In reality, they are a big time floral production studio with full-time employees and large-scale projects. They wanted their branding to reflect what was actually happening within their studio walls.
They fell right into the category of our ideal clientele because their talent and passion is real- I believe that everyone, I repeat- EVERY BRAND, at some point, needs an outsider to come in and speak into the various outlets they are using to reach their ideal clientele if they want to strengthen and grow. Even as experts at assessing other brands, we still bring people in who we trust to do the same for us on a regular basis because we know how much value it provides having a subjective eye look into your message your putting forward and your brand.
In every team we work with we begin by defining who they are and who their ideal client is and we build a color story and mood around who they are aiming to reach combined with the feelings of the brand. We did a ton of work and coaching before landing on their story. Then we worked to create a cohesive brand that shows the incredibly high-end, refined floral work that they can create for any and all events. We also worked to show a cohesive team to their audience- one that is capable of pulling off big events- one that is devoted to strengthening women- one that is present for the sake of bringing joy into this weary world.
Here is a peek into some of the work we did with Sophie Felts Floral Design. I hope you, too, can see what I described above come to life in the imagery and video below:
-Imagery Branding -Brand Strategy -Brand Deep Dive -Video Storytelling -Logo Design
See the video we created with our friends at Citygate Films here: