Fall Essentials

My current obsessions this Fall- from outfit inspiration to what I’m listening to. I always love seeing what others are wearing, beauty products they’re loving, podcasts they are listening to- so I figured I would do my own Fall inspiration post.


WEAR

Top Left: Gelareh Mizrahi “Thank You” Bodega Bag, Top Right: Loeffler Randall “Gema Bootie”, Bottom Left: Madewell “Emmett” Pant, Bottom Right: Giuliva Heritage Collection Jacket


BEAUTY

Top Left: Uriage Roseline Face Wash, Top Right: RMS Magic Luminizer, Bottom Left: Olio E Osso No. 4 Berry Cheek Stain, Bottom Right: Marc Jacobs Eye Pencil


LISTEN

Left: How I Built This Podcast, Right: Autumn Days Spotify Playlist by Jamie Beck, Ann Street Studio


THINGS

Top Left: Cherry Bombe Cookbook, Top Right: Le Labo Santal 26 Candle, Bottom Left: Goop Vitamins “Why Am I So Effing Tired”, Bottom Right: Honey Bourbon Apple Cider Cocktail

Better With Age

A few years back I had an old friend comment on an Instagram post and call me out on never having any older models on my feed. She was commenting that older women get married, too- and there is a massive under-representation in the bridal world of brides who aren't young, thin, white, and blonde. Her comment stung when I read it, initially, because deep down I knew she was right- I had a major beauty bias and it showed through the pictures that were represented on my Instagram.

I realized I needed to do some soul searching on why I only showed young, thin, white models. I realized I grew up in a culture that praised those traits as the ultimate beauty. I was caught up in a world that told me that if you have an extra roll or an extra wrinkle, to hide it and get rid of it.

When I started this new business I really wanted to change that. I was (and am still) embarrassed for the lack of diversity I show in my work- and I know this isn't just my problem. It is the whole editorial/fashion/Instagram world at large. That is what inspired this shoot I put together with Sarah Bradshaw. Just a simple test shoot, but it reminded me that beauty is so much more than what we see in magazines. All of us who are in the editorial world of creating content and imagery have a responsibility to represent different cultures, ages, sizes- to normalize beauty as being found within our differences. It will help remind us all that beauty, although exists physically, is more a celebration of our differences.

 

HOTEL BRANDING: Ritz Carlton

One of the areas we have been focusing heavily on is working with the hotel industry, particularly bigger hotel brands, to update and elevate their imagery content for their website and social. A lot of these classic and well-known brands have imagery that just feels out of date and haven't really kept up with the current trends that a lot of the younger generations are buying into. Particularly with the influx of the perfectly curated Pinterest weddings, a lot of these bigger venues that use to sell themselves by name and reputation alone, are having to up their imagery game to help future brides envision their perfect wedding day taking place in their event spaces.

This particular shoot we did was to update some wedding images for The Ritz Carlton. The task was to create a "Brunch Wedding" that still fits within the Ritz Carlton brand and vibe, but feels more updated, fun, and bright. Here are a few of the images we came up with. Not my typical style, but we also work hard to create imagery that fits within the brand's standards and I think these images did just that:

Credits: Photography: Greg Powers, Art Direction & Styling: Veronica Rogers for Type A Society, Flowers: Lori Tran for Wild Green Yonder

As seen in Engaged Magazine.

Mood Board: Where We Began

Every creative project has a starting point. A point of inspiration that draws our minds to wander and flow. After filling out my initial branding questionnaire, we began with an inspiration board. A way to connect images to the words I had been pondering. Here are some of the images we started with in an attempt to put definition around this new adventure.

 This is a test

It's so exciting to have hit my stride in our branding direction. When you start with an idea, and that idea leads to another and another- to see where you finally land and how your ideas develop over time keeps me feeling inspired. Even though we've landed here for now, we are constantly progressing and developing and refining our ideas and I'm sure I will be changing a lot over the years, but I'm very happy with this new beginning.