Mood Board: Where We Began

Every creative project has a starting point. A point of inspiration that draws our minds to wander and flow. After filling out my initial branding questionnaire, we began with an inspiration board. A way to connect images to the words I had been pondering. Here are some of the images we started with in an attempt to put definition around this new adventure.

 This is a test

It's so exciting to have hit my stride in our branding direction. When you start with an idea, and that idea leads to another and another- to see where you finally land and how your ideas develop over time keeps me feeling inspired. Even though we've landed here for now, we are constantly progressing and developing and refining our ideas and I'm sure I will be changing a lot over the years, but I'm very happy with this new beginning.

Branding From the Other Side

Art Direction / Veronica Rogers

So much of branding requires deep digging. Navigating through questions such as who is your ideal client? And what is your ideal client passionate about? What are some core values that would resonate with your ideal client? Working through these questions for my own branding made me realize that I am used to being on the other side of the whole branding experience as the question-asker and information seeker, rather than the one having to do the digging and answering. Figuring out who you are, whether it be in business or in life, is no easy task. It takes commitment to do hard work and deep thinking. And most of all, it takes courage to be laid bare-- to put your heart and desires out there for all to see.

he more you are willing to dig and be vulnerable, the more your authentic, true brand will shine through. The more willing you are to stand out and be who exactly who you are unapologetically, the more people will connect to you and your story and the products and services you are trying to sell. My desire for this space is to share my process and thoughts on branding your business, while also allowing you into the behind the scenes of my own.