Paris Fashion Week has been all over my social media feed and I was feeling very inspired by a lot of the street style I was seeing on so many of the leaders in the fashion world. I love finding inspiration for my work from everything to books to art to fashion. Seeing color and shapes help me feel bold to try new things even if they are a big fail. Here is some of what I was seeing and really loving:
PLAID BLAZERS //
MY BRAND COLORS/ MY FAVORITE COLORS //
INTO THE BLUE //
Working with Sophie Felts Floral Design, we were brought in to help refine their brand and assist their team in showcasing what was already very present in their business. Branding, done well, dives deep into the heart of the business and brings out what already exists in its best form and helps give understanding in how to showcase it to the world.
With Sophie Felts- we found a team of floral designers and enthusiasts deeply committed to 1. creating florals on a large scale for weddings and events, 2. providing fulfilling jobs that pay a salary for women, and 3. a team devoted to bringing joy to a world that needs it. Sophie Felts Floral Design, a year ago, had all of those characteristics at their core, but had a harder time understanding how to show that to the people they wanted to reach. In reality, they are a big time floral production studio with full-time employees and large-scale projects. They wanted their branding to reflect what was actually happening within their studio walls.
They fell right into the category of our ideal clientele because their talent and passion is real- I believe that everyone, I repeat- EVERY BRAND, at some point, needs an outsider to come in and speak into the various outlets they are using to reach their ideal clientele if they want to strengthen and grow. Even as experts at assessing other brands, we still bring people in who we trust to do the same for us on a regular basis because we know how much value it provides having a subjective eye look into your message your putting forward and your brand.
In every team we work with we begin by defining who they are and who their ideal client is and we build a color story and mood around who they are aiming to reach combined with the feelings of the brand. We did a ton of work and coaching before landing on their story. Then we worked to create a cohesive brand that shows the incredibly high-end, refined floral work that they can create for any and all events. We also worked to show a cohesive team to their audience- one that is capable of pulling off big events- one that is devoted to strengthening women- one that is present for the sake of bringing joy into this weary world.
Here is a peek into some of the work we did with Sophie Felts Floral Design. I hope you, too, can see what I described above come to life in the imagery and video below:
-Imagery Branding -Brand Strategy -Brand Deep Dive -Video Storytelling -Logo Design
See the video we created with our friends at Citygate Films here:
Loom Curated is a workshop started by my friend and brilliant stylist/teacher, Ginny Au. She has created a workshop experience for both stylists & photographers unlike any other I’ve seen and I am so excited to (finally!) share some of the images I helped create with you here.
Loom is built around the idea that you can and should infuse authenticity when creating a visual story for your brand. Loom is a method of creating an experience and styled space for the subjects of your photograph to be able to move authentically within the space, and for the photographer to exist outside the space and interact very little with the subject while shooting him/her/them. This method has given me a new way of interacting with brands as a whole, as well as while working with photographers and models, alike.
Ginny, after having previously worked together, had invited me onto the team to help style and assist in concepting a few of the brand stories. What an honor it was to work with the whole Loom Team. Here are some images of the work we did together:
JONESY: An undies line that creates minimal, sporty undies & bralettes you can fall in love with.
Images by: Tess Comrie
L’Officine Universelle Buly: Parisian beauty products at their finest.
Images: Erich McVey
These were the main three brands I had the privilege of having a bigger role of involvement with the styling, but there were three other FULL shoots at this workshop! So much incredible content and so much to learn. I have never seen people work as hard as this amazing Loom Team (shoutout to Tess, Kaela, Lauren, & Heather!) and I am so excited to be involved in the next one. Location to be announced soon!